Eyewear Spotlight: Nina Mûr

Nina Mûr is a Spanish luxury eyewear label built on creativity, sustainability and artistry​. Founded in 2018 by designer Lorena Serrano, the brand’s mission was to create a “sustainable product without sacrificing creativity, design, and innovation”​. Each frame is designed and crafted one-by-one in their Madrid atelier, merging fine craftsmanship with cutting-edge technology to produce the “most refined, natural wooden glasses frames”. This slow-fashion approach means no mass production — each pair is a personalized design piece, akin to heirloom-quality furniture or apparel meant to last generations.

Nina Mûr’s eyewear stands out for its exceptional materials and artistry. Many designs blend exotic or eco-friendly woods with premium European hardware​, yielding frames that are both durable and surprisingly light (about 30% lighter on average than comparable materials​). Thanks to their precise in-house craftsmanship and soft, smooth textures, Nina Mûr glasses feel “incredibly ergonomic” and comfortable for all-day wear. Every pair can also be fully customized — customers select the shape, color, and finish of their frames​ — making each a unique style statement. This made-to-order model (literally “no stock,” as the brand notes​) reinforces Nina Mûr’s ethos of sustainable, luxury craftsmanship​.

For Urban Eyecare’s luxury-minded clientele, Nina Mûr’s debut is exciting news. The practice is known as a boutique destination featuring independent designer eyewear and a curated global collection​, so adding Nina Mûr’s Spanish artisanal frames fits perfectly with that ethos. The brand’s emphasis on personal service, creativity and sustainability aligns closely with Urban Eyecare’s values. Patients who appreciate the clinic’s innovative approach will love that Nina Mûr offers a fully bespoke eyewear experience – high-end glasses that can be tailored to individual taste, crafted with care in Spain. In short, Nina Mûr provides one more reason to celebrate Urban Eyecare’s independent, premium vision – giving local clients luxurious, eco-conscious eyewear that stands apart from the mainstream​.